How To Promote With Waterless Tattoos.

Background
Before waterless tattoos came to market, the only type of temporary tattoo available required water to apply. The concern among parents and marketers is that children would, and still do, use their saliva to apply the water-type temporary tattoos when a clean water supply is  unavailable. Waterless Tattoos eliminate the mess associated with water and they eliminate the need for kids to use their germ and bacteria-infested saliva to apply temporary tattoos to themselves … and  their friends. 
 

In general, waterless tattoos are great for walk-a-thons, open houses, college/university spirit events, school fairs, church special events and more. But because effective promotional marketing is about specifics, we'll take a look at specific ways you can use waterless tattoos to your strategic  advantage.
 

Fun Things To Do With Waterless Tattoos
Kids love waterless tattoos. They are clean, fun and affordable. But there' a whole lot more you can do with waterless tattoos besides simply putting them on skin.
 

You can affix waterless tattoos to an egg ... right out of the fridge. In addition, waterless tattoos will adhere to paper, construction paper, cardboard, plastic, fiberglass and glass. This wide range of applications means waterless tattoos can play a good, clean role during indoor arts and crafts time.
 

Children can use waterless tattoos to make cards, letterhead, decorate signs and more. So having plenty of multiple designs on hand can give kids a lot of options — a great way to keep kids busy  for a longer time.
 

At the Jr. and Sr. high school levels we're finding waterless tattoos are a great way for the cheerleaders, athletic boosters and glee clubs to make money by selling the waterless tattoos at games. By selling 3  for $1, you can easily raise $300 to $500. Below are more great ideas for businesses and non-profits.
 

Reduce Costs with Waterless Tattoo Ad-Ons®
Underwrite the cost of Waterless Tattoos with Ad-Ons. For an additional  10% you can customize the back of a 2" x 2" Waterless Tattoo. Non-profits, businesses, organizations, associations, Jr. High, Middle School and high school booster clubs, cheerleaders and clubs can  effectively underwrite the cost of Waterless Tattoos by allowing a  sponsor to add on to the back of a 2" x 2" Waterless Tattoo.
 

Here's simple math:
• 2500  2" x 2" Waterless Tattoos cost $480 + freight.
 

• 2500 2" x 2" Waterless Tattoos with custom back cost $528. Just 10% more.
 

We imprint the instructions we normally print on a 1.5" x 1.5" onto the  2" x 2" leaving ample room to add-on a short promotional message, coupon wording or $-off offer. You sell that space to a sponsor for as little as $50  and your actual cost is $478 for 2500 2" x 2" Waterless Tattoos. The  sponsor buys exposure for as little as .02¢ per impression (based on  2500 tattoos at a sponsor rate of $50).
 

Call us at 517-589-0008 if you'd like us to help you develop effective waterless tattoos ideas to take to a sponsor. We're happy to discuss it with you absolutely free. Waterless Tattoo Ad-Ons are a great way for a business  to target a specific market with a specific message and effectively drive traffic to a website or retail location.
 

Drive Trade Show Traffic To Retail Location   
Waterless tattoos can be used to effectively drive local trade show  traffic to a retail location. They can be applied immediately with no mess. Scene: local trade show. You hand out waterless  tattoos to attendees. Tell them if they wear the waterless tattoo when they visit the retail location in the next 3 days they’ll receive (fill in  the blank). You can offer an in-store trade show special or allow the person to enter a promotional drawing. Getting people to  register for drawings is a fantastic way to establish or build a database. Remember, they can't register at the trade show, they must register at the retail location and only if they are wearing the waterless tattoo.
 

Smarter retailers use in-store signage before the trade show to let  customers know the benefit of getting their free waterless tattoo at the trade show and of the benefit of a post-show return visit. To get maximum leverage, plan to launch a new product, offering or service at the trade show and hype it with your in-store signs. This tactic helps  improve booth traffic at the trade show. Once people attend the booth they are introduced to the new product or service, given the waterless tattoos and told of the incentive to wear the tattoo into the retail store within the next three days.
 

Taken a step further, encourage trade show attendees to apply the waterless tattoo  (usually to the back of their hand) right away. Tell them that company representatives are wandering the trade show floor randomly awarding,  special prizes to those who are sporting the tattoo. These special  prizes can range from store gift certificates to store-related  promotional products. One approach is to award people with a large trade show bag. The bag is big enough that attendees put all their other stuff into your imprinted bag — giving you even more exposure. 
 

The combination of the waterless tattoo and the bag exposes your company  logo to everyone in attendance. When others see people being rewarded for having the waterless tattoo, it can further increase booth traffic  giving your company/business exposure to possible new customers. What you reward people with depends on your promotional budget, but can range from bags and t-shirts (that the recipient is encouraged to don right  away) to flashing lapel pins, flashing pendants, hats and bandannas.
 

Promote Entertainment & Special Events   
In this scenario, you have a booth at the local county fair and you want  to promote an event that will take place in a couple months to which  you'll charge admission. As you hand out the waterless tattoos,  imprinted with the event name, date and ticket order #, let people know  that your representatives are walking the fairground. Those sporting the waterless tattoo will be registered to win free tickets to the event. Again, this  is an effective way to establish or build a database.
 

Another approach is to simply allow them to register at the booth once  they apply the waterless tattoo. In either case, you'll want to ensure that your waterless tattoo design is bright, bold and colorful and that your  booth sign matches the waterless tattoo. This will let people who see the tattoo on others, make an immediate connection when they approach your booth. I know of one case where a community art center is using this tactic to  promote … a Tattoo Exhibit. You can use this tactic whenever you get a  booth at a public event such as art fairs, festivals and mall kiosks.